Job Ref.: 622510
Job Location: Melbourne - Inner Suburbs & CBD
Employer: Suncorp Group
Job Type: Permanent Term Full Time
About Us
The Suncorp Group is one of Australia's leading Financial Services organisations and comprises the 5th largest bank and 2nd largest general insurance operations in Australia. We employ over 16,000 people and service a customer base of over 9 million, with over $95 billion in assets. Our unique mix of business in Banking, Insurance and Wealth / Life means we are the most diversified national financial services company in Australia. We are also a recognised 'Employer of Choice' and EOWA awarded in 2012.
Job Summary:
Portfolio BTL (Below The Line) Program Optimisation Advisor
Newly created role aligned to department's vision to be at the forefront of an emerging digital marketing trend
Ideal for high calibre direct / digital marketing professional seeking an opportunity to utilise strong analytical skills to strategise closely with various internal and external key stakeholders to achieve business goals
Truly dynamic and fast paced team environment
As Australia's number one insurance group, located in the heart of Melbourne's CBD, our unique suite of PI brands include Suncorp, AAMI, GIO, APIA and Vero. Our success lies in our ability to deliver results year-after-year to our customers and shareholders. Become a part of our success story by adding real value to the organisation.
As we drive towards one very exciting future, we have an exceptional opportunity for a Portfolio BTL Program Advisor to join our Melbourne based Suncorp Marketing Team.
This is a versatile role that carries full ownership for optimising key BTL Programs and strategies for Suncorp's Portfolio of leading brands.
Job Requirements:
- 2 years+ of work experience in a Direct/Digital Marketing environment
- End to end campaign management work experience
- Online marketing experience
- Developing and executing retention and loyalty programs
- Direct marketing processes – including mail, OTM, online, eDM, SMS and content
- Strong analytical skills
- A passion for data and digital marketing
- A sound knowledge of the working of advertising agencies, media agencies, online suppliers, mailhouse, response management, incentive/loyalty marketing and data agencies
- Strong business acumen
- Ability to negotiate with external parties
- Superb stakeholder management skills
Job Duties:
- Monitoring and optimisation of key marketing programs
- End to end campaign management of key marketing campaigns
- Driving revenue continuous improvement through test and learn for key marketing campaigns
- Campaign integration with digital channels, such as email, sms and display
- Utilising the latest technologies and driving an innovative thinking approach within the email space
- Reporting on key campaign metrics and budget management
This is an exciting time to join our growing Suncorp Marketing Team. Don't miss out on this rare opportunity, apply online today. For further information please contact Lisa Nguyen on (02) 8121 3150.
Deadline Date: 21/02/2014
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